We all want our pages listed in the top 10 in the Search Engines especially in Google until lately, I have been reading a blog post by Jason Jellerson, a Google search engineer. Although he talks about Matters that are beyond our control, like weather effects in the US this is a worthy subject.
Question 1 In light of Google’s recent flood of users Bing has opted for more human intervention to shake up the search engine playing field. Jell essentially is wondering why Google did this and thinks you may have even flouted their guidelines without even knowing.
Google’s recent filing in appeal denied all appeals related to their handling of Exact Match Domains, stating “the record, in this case, reveals no evidence that Exact Match Domains have presented a present risk of abuse…We, therefore, deny the appeals in their entirety.” Brief Opinion Regarding Domains
But Google is still investigating links to the domain names in question. So it could be that where you rank because of links back to your site that could make a difference in your Google rankings. “Upon further review, we have determined that the appeals, in this case, were filed by individuals attempting to artificially impact our algorithm.” saidURL Specialist Matt Cutts.
On the opposite side of the spectrum tricks to raise a site’s ranking were popular, often named “black hat SEO” or “black hat wonders.” These methods are used to create traffic to a site by using certain means to tie the search engine’s results to the content of the site. Today, the search engines look at a number of different factors when ranking a page including the frequency of visitors the site receives, the importance of other sites linking to the submitting site, and the overall quality of the content on the page. So effectively it is not so much about links back to your site, but the quality and relevance of the pages that are linking to your site.
So how do you create legitimate links? The best way is to provide a unique experience for visitors to your site, make sure the text and graphics on your site are accurate and interesting, and let your customers post comments.
Start getting links back to your site from:
– Other sites with relevant content;- Comments on blogs that have posted relevant stories;- Guest posts on similar sites;- Article submissions to directories;- Social bookmarking;- Forum participation;- Use of RSS feed; there is no need to trick the search engines, just provide a friendly environment.
It is important to understand that many of the tactics used to artificially inflate the rankings will be frowned upon by the search engines. This also means that websites will stop getting traffic. That’s because they will no longer be listed in the search results. You may even experience a significant drop in your search rankings.
If you plan to operate a web portal and quite a few of the older sites remain, you may still manage to compete with the search engines in the future, provided that you serve quality and unique content. However, in today’s online world, if you want to succeed, you need to now more than ever before. You need to embrace the fact that a vast majority of the traffic you will receive from the search engines will be from the freshest search results. You cannot afford to be satisfied with a fraction of that traffic.
As you may have already guessed, search engine optimization is not a quick and easy matter of quote. However, if you implement the necessary practices it can be easily achieved. practitioners should make sure that they do not resort to unethical techniques that violate search engine policies. These practices include keyword stuffing, page swapping, using hidden text and links, and doorway pages. These methods can get your site banned by the search engines, turn off potential customers, and give the appearance of search engine spam. Because search engine rankings are achievable, you have to keep in mind that there is a not-so-secret formula for the success of your portal.
The first step in search engine optimization is to include the words that your potential customers are using in the title and Meta tags of your home page. This is the page title and description that you can see in the search engine results. By using the words that your potential customers are using, you have a better opportunity of ranking high in search results. The trick is to use them as well at the appropriate locations in your page content.
One of the factors that search engines look for in ranking sites is the number of quality links that point to your site from other sites.
Finding the right words to attract your local market is critical, and today I want to share new research from interactive media marketing firm, Trusted!, which shows how using the wrong keywords or key phrases can hurt your local business.
A recent article, titled, “Where Is the Best Place to Put Your Keywords to Get Traffic,” was provided by Trusted!. The report shows that among the most important factors “Where is the Best Local Market?” is now being considered by search engines and strategists to help determine what ads to show when local searches are done online.
Now, I don’t disagree that organic search engine traffic is the best way to bring visitors to your site, but if you’re new to the game, your competitors may be putting your information online and you may not realize that your online competitors are possibly being generated from the very places you want to attract local visitors.
A perfect example is found in the hotel business. If you are all about giving the people a hotel night, you will be doing a great deal of marketing in social networks, maybe even making videos to give yourself an advantage. Consider for a moment that when someone finds your hotel info online, they are using a keyword phrase to find the hotel.
That keyword phrase could be something like “cheap hotel night in the city”. If you have a hotel in a city, you want that business to find your hotel when they are using that keyword phrase to find the city.
So again, if your business has a website, your top priority is online visibility. You must use the right online strategies to be found by your top competitors, and an important step of the process is to satisfy the needs of your local market.
This approach is nothing new. Local businesses have been marketing online for decades, and as any offline business owner will tell you, marketing is one of the most overlooked marketing goals.
We are seeing online marketing take-off faster than ever before, and we expect this trend to continue for years to come. Of course, as a local business, your online marketing plan should address local market concerns, such as getting ranked on Google by local people.
But as we also know, Google’s been updating their algorithms for local marketing rankings, such as Google Places and Google Local, so staying on top of your local SEO can be easier than you once thought.
In case you haven’t noticed, if you search for something on Google, you will now see local search results pop up. Many local businesses have told us that they get many more visitors from Google Places in comparison to Google Organic search. In fact, getting on the first page of Google Places is becoming quite the challenge – and local businesses are falling down on the face of this competition.
There are many possible reasons why local business websites can be underperforming in the race to get to the top of Google’s local search results. I could go through them here, but it’s far better to address these issues than go through all seven of them.
Both Google and local visitors to your website must be looking for a localist. In the animal kingdom, looking for a vet is not the same as looking for a chiropractor. Being able to speak a language that includes not only common phrases, but unique terminology is essential in attracting visitors from the internet.
Local people are using the internet to find a business that serves their neighborhoods. They are not looking for a large national company with thousands of nationwide employees. They want a small company with actual people that are physically there to assist them.
2. LOCAL CONTENT SITES MUST BE AT LEAST SUBDOMAIN OR SUB-DOMAIN OF YOUR MAIN WEBSITE.
If your main website is “business.com”, and a local site is ” beauties.com”, you’ve got to make sure that either you host the website yourself, or you link to it from your main domain.
If you’ve got a century-old website, you’ve got to make sure that it’s not pointed to a country other than yours. If you’ve got a forward-facing database system, like an HTML editor, you’ve got to ensure that it’s identified locally.
3. BUILD A LIST OF LOCAL DIRECTORIES AND OTHER LOCAL SEARCH ENGINES.
Google apps, Yellowpages.com, Ezinearticles.com; other local search engines are virtually useless for local businesses unless you are also on the first two pages of the search engine results for your area.
You can go to each of them and manually upload your website, as well as fill out a keyword form. That said, some of them are free, and some of them you have to pay to list your business.
4. USE YOUR MAIN KEYWORDS IN YOUR META TAGS.
Internet Marketing Edmonton
WSI Internet Marketing — Solutions for the Modern Business
Are you a business owner from Edmonton, AB looking to reach a new plateau in Internet marketing success? Welcome to WSI E-Solutions, your home for professional, results-driven digital marketing strategies. WSI – we simplify the internet – has been servicing business owners with effective web page design and internet marketing services proven to deliver results in Edmonton, AB. What kind of results? Specializing in Search Engine Optimization and Google AdWords Pay Per Click ads, we focus our efforts so that as a business owner you see a huge ROI increase – primarily through a significant increase in qualified sales leads. For nearly 20 years, WSI has helped clients just like you, discover the power and profits of effective Internet marketing. Our approach is both time-tested and cutting-edge, incorporating proven fundamentals of marketing while taking advantage of the very latest in Internet technology.
The Internet has grown exponentially since WSI started in the mid 1990s, and the potential benefits of marketing on the web have grown just as dramatically. With the proliferation of social media platforms and the explosion of mobile marketing and tablet computing, there’s never been a better time to establish your presence online. WSI Internet Marketing Consultants, Edmonton have developed winning strategies for clients across a wide range of industries, and we’re ready to be a part of your own winning strategy.
The WSI Internet Marketing Approach
Great marketing positively impacts your company’s growth and your bottom line. This is true with traditional marketing, and it’s equally true for digital marketing. You expect and deserve tangible results, and that’s why we are committed to using our experience to get you those results. When you’re looking for any of the following in Edmonton, WSI is the right choice:
- Business growth and expansion
- Marketing return on investment (ROI)
- Market penetration and increased brand awareness
- Online lead generation
- Increased customer engagement and interaction
- Additional channels to reach your customers
- Effective social media and mobile device presence
- Seamless integration of your traditional marketing campaign with digital marketing
- And much more!
Explore our services, and discover why so many business owners have relied on WSI for timely, effective, and affordable digital marketing strategies.
What is WSI Conversion Architecture?
A website isn’t just a website. Ever wonder why there is such a price difference between one company and another? Some companies make pretty sites, others make very technical ones. Which is better? You really need one that focuses on your customer, they are the ones who decide how long they will visit your site, what actions they will take on your site and whether or not they will do business with you. Is that important to you? That is where WSI eSolutions can help.
Conversion Architecture starts by defining your business goals and target audience, and then ensuring that every element of your site persuades visitors to take the desired actions.
These elements include:
- Persuasive copy
- Calls to action
- Conversion tools
The guiding philosophy of Conversion Architecture is that all websites must have a persuasive purpose. Building your site with Conversion Architecture in mind will result in more visitors doing what you want them to online – whether that is signing up for a free consultation or buying a new product.
We at WSI are particularly excited with the emerging discipline of mobile marketing and the ways it can help your business. There’s no question that computing, communication, and media consumption are going increasingly “mobile,” whether that means smartphones or tablet computers like Apple’s iPad. And WSI is ready to help you explore the lucrative possibilities of this brave new world.
Mobile marketing tailors marketing content to mobile devices such as the aforementioned smartphones and tablet computers. Mobile marketing efforts are often highly convertible and highly targeted, making them extremely attractive to businesses interested in reaching new customers and being on the cutting edge of the mobile revolution.
Get Your Business Moving with Mobile Marketing
Mobile marketing is in its infancy, and the possibilities are limitless in regards to this new marketing channel. WSI has already found success mixing in mobile marketing strategies with our other digital marketing techniques; as is often the case, a varied and comprehensive approach is the best way to reach the most amount of customers and maximize your marketing budget.
Here are some of the mobile marketing techniques we can help you explore:
SMS (Text) Messaging:
Text messaging is easily consumed, highly convertible, and it represents a direct link to your customers.
MMS (Multi-media) Marketing:
Smartphones are getting more and more powerful, and this means not just text messages but multimedia messages are possible.
Smaller screens and more limited computer resources mean you need to tailor ad content specifically to the mobile marketplace.
Mobile Website Design:
Don’t get caught with a website that functions great with a traditional PC or Mac, but becomes clunky and hard (or impossible) to navigate with a mobile device. We can help develop a mobile-friendly version of your web presence.
Don’t neglect this important and emerging part of cyberspace. We have years of experience in the realm of digital marketing, and we can work with you to take your mobile marketing to the next level.
Contact us today to learn more about our mobile marketing services.
WSI Delivers What You Need — Results
Our nearly two decades of marketing success have been crystallized into four core services: Site, Search, Social and Mobile – with Email Marketing as a proven communication tool assisting in the success of your overall strategy. Through one, all, or a combination of these services, WSI has helped countless clients meet and exceed their Internet marketing expectations, and we’re ready to do the same for you.
Four Keys to Your Online Success
As we all know, the Internet can often move at the speed of light, and understanding the nuances and possibilities of digital marketing can often elude business owners who would rather be focused on their core business.That’s where WSI comes in! Let us take the burden off of you with focused, profitable solutions that fit your business and your budget.
We offer these services:
Website Design :
From commerce-driven revenue generators to information-rich destinations, we deliver crisp, attractive, and intuitive websites to help brand your business and get your message out there. Learn More
Search Engine Optimization :
Finding customers starts with customers finding you. We’ll make sure you’re in the best position to get noticed when customers search for your services. Learn More
Social Media Optimization :
Facebook, Twitter, and other social media platforms promise an unprecedented level of interactivity with your customer community. Learn More
Mobile Marketing :
As more and more work, communication, and media consumption takes place on smartphones and tablet computers, WSI is poised to help you make the most out of this technology. Learn More
In addition to the above core services, we also offer email marketing to ensure you keep the flow of communication with your customers going.
Email Marketing :
Inexpensive and easy to implement, email marketing is a very attractive tool for a variety of businesses. Learn More
The technology is here, the approach is proven, and the time is now. Trust WSI to deliver results you can depend on. Whether it’s a modular approach to select specific services, or a comprehensive package to cover all your needs, we have the tools and the talent to help you succeed online. Contact us today for a free consultation.
Mobile Media Solutions for Your Mobile Customers
Almost everyone has a smartphone, and these invaluable little gadgets are often a person’s first point of contact with the Internet, whether in the form of email, SMS texts, applications, or mobile-optimized web content. And because we live in such a fast-paced, on-demand environment, smartphones have become even more important.
Here at WSI, we realize a comprehensive Internet marketing package is not complete without participating in this crucial consumer channel. Whether because of smaller screens, less computer resources, smaller attention spans, or just the different way the content is consumed, mobile technologies require a different approach. There is no cookie-cutter recipe for success, and strategies that work well for your website presence don’t necessarily translate well to the mobile world. And that’s why WSI has dedicated a portion of our offerings to mobile marketing.
From catching up on the news to banking to social media to making an online purchase, customers use their mobile phones for so many things, and the list seems to grow day by day. We follow these emerging trends closely, and you can count on WSI to stay on the cutting edge of the mobile and tablet computer revolution. Our research and experience is your path to success. Let’s discover how to grow your business with mobile marketing today.
Email Marketing — An Affordable Solution That Gets Results
Email marketing with WSI eSolutions, Edmonton is the most cost effective thing you can do to advertise your business and stay in touch with existing customers as well as new ones. Constant Contact has an incredible product that makes it SO easy! Starting at only $15 per month you can send unlimited emails to 500 recipients (larger plans are available). Along with that you get important analytics that can help you to create better campaigns for the future by seeing who opened your email, when they opened it, what they viewed and so much more.
To sign up for your FREE 60 day trial simple follow the link. We are part of the “Experts Program” and eager to help you get started!
Explore the Many Advantages of Email Marketing
Whether you have an existing email marketing campaign that you’d like to tweak or improve, or whether you haven’t yet established email marketing, WSI eSolutions, Edmonton can help. Our trained consultants have a global reach but a local commitment, and we can help find the right voice and the right mix of offers, links, and information to get the concrete results you’re after.
Here’s what you can expect from a custom-tailored WSI email marketing strategy:
- An additional communication channel to connect with your customers
- Additional market penetration and brand awareness, and enhanced awareness of products and services, particularly new ones
- An inexpensive yet extremely powerful way to reach customers through a channel they are constantly connected to
- Sales revenue generation through special offers, product features, and more
- Increased website traffic as well as increased visitor conversions
- Enhanced synergy and connection — newsletters might lead to your social media platforms or online store, for example
Trust the experts at WSI eSolutions, Edmonton and discover how email marketing can be an effective tool for customer outreach, sales revenue, and the growth of your business. From language to length to frequency to the exact nature of offerings and information, we know email marketing top to bottom, and we’re eager to share our knowledge and experience with you.
Contact us to learn more about our email marketing services in Edmonton.