December 2022
SEO Strategy That Really Works
Search engine optimization is achieving internet marketing success for global information-based companies. These companies operate largely in the brick-and-mortar environment, therefore, they find that an online presence can help them reach a much wider audience.
One way to achieve this is through the process of search engine optimization. This is a process that improves the quality or volume of traffic to your website through the process of search engines. The higher that a website ranks on a search engine page, the higher the chances of users clicking on the link. Statistics show that 90% of all internet users will use a search engine to locate a site or information that they are interested in.
With this in mind, companies and small businesses have become much more sophisticated in the SEO process. They realize that achieving first-page rankings on popular search engines, such as Google, Yahoo, and Bing, can help them to reach a much wider audience. First, this puts them in a more powerful position to achieve potential customers, and secondly, it allows the advertising revenue to increase with a lower cost per lead.
Different Elements of SEO
Search engine optimization is made of a series of different elements. These include optimizing a site’s code to get the best possible optimization and organically building links from other websites. Here are some of the other things that are involved in SEO:
Search engine optimization is a scientific field that requires both the right knowledge and techniques. Companies that can incorporate both these elements in their SEO strategy have a better chance of increasing their search engine ranking than those companies that simply focus on building links. It is important to look at the big picture as well as the micro details that impact a website’s online ranking.
Therefore, if you are considering hiring a company to handle your SEO strategy, you should ensure that they address both parts of the algorithm. This is how they optimize their clients’ websites and by doing so, they increase their search engine ranking.
Keyword research is an important step in every SEO process. In this process, people or experts would identify the keywords or phrases that are most commonly used by people interested in a certain topic. For example, they might be looking for babyContents, a company that sells baby products or articles online. A thorough analysis of this phrase or word might involve:
* Engine silent searching* Word count analysis* Business characteristics* Identifying keyword combinations that are popular* Localization of key phrases (where appropriate)
Once the research has been done, the web optimization company would come up with an SEO strategy for the website by employing off-page and on-page methods, to boost the ranking.
How is Your Website Ranked Today?
No one knows exactly how Google or other search engines index web pages. When ranking a website, Google uses a tool called a spider, which crawls over a site and updates Google’s database with the information found. There are several versions of this spider, depending on the version of the Google algorithm, and they all work slightly differently. The most popular spider, the Googlebot, is not really a spider at all, but a program called an algorithm. It is estimated that there are more than one hundred algorithms in operation at any one time, but how they work is kept secret by Google. Each algorithm uses different inputs to return what they call ” Results”.
A listing titled ” Result 1 ” will show up on the dashboard of a website when the site is ranked. This is what is displayed when a Google search is done using the phrase ” Keywords”, or by keyword alone. Some people will look at the dashboard and see only the Page Rank, or they will look for the first listing of results and strike out immediately at the first site, thinking that is where their search is going to show up. It is highly recommended that website owners and SEO experts manipulate these lists to attempt to get their site ranked higher and in higher positions. IT IS GOVERNED
Any of the search engines could bring a new site online within a month or two. But if you are not even close to the top of the list where high Page Rank links are found, the new site could be gone within a few weeks. It is important to have a solid and quality link-building campaign, including the building of content links and the use of blog directories. With more quality links on your site, it will be linkable and searchable more easily.
Plus, each of the link directories will bring you an instanter, without dealing with the hefty priced prices that other link directories charge. And with more links from directories, your site will be searchable much easier. You will rank higher on the SERPs and enjoy the increased traffic that it brings, by using the SEO link awaits.
Seo writing advice for newbie web writers on how to ask for more money
If you’re just starting out as a newbie writer, and you want to make more money, read on!
If you’re new to the business of writing SEO articles, blogger reviews, self-publishing articles, or selling your own products, here’s some advice that will help.
First of all, don’t write for the search engines. Be sure to write for your readers. Google will ultimately determine what your articles are about, and they expect you to write about things that are related to your articles. If it’s not, you won’t get listed in the search engines.
A good example of what you should write, and what you won’t want to write, in this situation:
If you were to choose the above example of ‘article writing’, then you know that your readers would pay (to read) something that focuses on the subject of ‘article writing advice’. And you will create a guide about it.
You’ll put together a list of things that are under your submission category. Then you’ll get to the point of including the link.
You’ll make sure that it focuses on your submission category, and that it includes the link. You can put that link in the body a few times, or just post it at the end, like this article.
Each time you do it like this, you’ll be building another link from another separate source to your website. You can’t imagine how many links you can get from doing this!
Nofollow links
If you know HTML, you know the value of using the following HTML tags:
It is generally a good idea to use ‘nofollow’ tags in your content. But don’t fixate on it. What matters is that you use the tags that you need, and that you use them when you have to. Trying to get every link that you can without using the nofollow tags will only water down the importance of your original link.
Linking out
This is one of the most important things when it comes to search engine optimization. The more links pointing to your website, the better.
But if you’re just starting out and don’t have many clients, you won’t be able to offer many links. So you’d need to find other websites that you can get links from.
Try out building links with a blogroll, guest posting, and even by writing articles with a link to your website in the footer.
Writing and submitting articles can increase your rankings
This is particularly important if you’re starting out and have no experience. In addition to the traffic that you will receive from the article sites, Google will also give you credit for each incoming link to your website.
This means that if you have repeat visitors that find your articles through search, they will come back to your website. They will also come back to your blog and read the new posts. This will soccer you to the top of the list for new visitors!
You’ll also benefit from the WordPress’ ‘read more’ plugin which allows visitors to click on links to the full article. That way they’ll be taken to the full content which must be of interest to them.
Here’s how to set up Google Analytics.
- Sign up for Google Analytics with Google buttons and accept their Terms and Conditions.
- Add Inventory Task from Google Analytics to your Google Analytics account.
- Add 1 task for each website.
- Watch your website traffic increase by 3000% in a month.
See how you rank for your keywords in the top search engines.
There is a plugin to help you with Google Analytics.
Google Keyword Tool. This tool is provided by Google and it will tell you which keywords you are ranking for and the competition for those keywords.
WordPress SEO by Yoast. This will optimize your WordPress site and enables you to publish/edit post and categories with various keywords.
Google Webmaster Tools. This is a free tool that will allow you to see which keywords that you are getting traffic from and which ones are ranking in the search engines.
Algorithms. We talked about page rank and how it’s calculated. Also, Google has plenty of tools on their website that will help you track down the search engines and see what they’re looking for when they come to your site.
Keyword Density Analyzer. If you’re looking to do some on-page search engine optimization on your blog, then you’ll want to make sure that your keyword density is correct. This tool will check your keyword density and it’s not always accurate so be sure to check it out before you start!