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Words Weakness – Rules for Quality Content

We all want our pages listed in the top 10 in the Search Engines especially in Google until lately, I have been reading a blog post by Jason Jellerson, a Google search engineer. Although he talks about Matters that are beyond our control, like weather effects in the US this is a worthy subject.

Question 1 In light of Google’s recent flood of users Bing has opted for more human intervention to shake up the search engine playing field. Jell essentially is wondering why Google did this and thinks you may have even flouted their guidelines without even knowing.

Google’s recent filing in appeal denied all appeals related to their handling of Exact Match Domains, stating “the record, in this case, reveals no evidence that Exact Match Domains have presented a present risk of abuse…We, therefore, deny the appeals in their entirety.” Brief Opinion Regarding Domains

But Google is still investigating links to the domain names in question. So it could be that where you rank because of links back to your site that could make a difference in your Google rankings. “Upon further review, we have determined that the appeals, in this case, were filed by individuals attempting to artificially impact our algorithm.” saidURL Specialist Matt Cutts.

On the opposite side of the spectrum tricks to raise a site’s ranking were popular, often named “black hat SEO” or “black hat wonders.” These methods are used to create traffic to a site by using certain means to tie the search engine’s results to the content of the site. Today, the search engines look at a number of different factors when ranking a page including the frequency of visitors the site receives, the importance of other sites linking to the submitting site, and the overall quality of the content on the page. So effectively it is not so much about links back to your site, but the quality and relevance of the pages that are linking to your site.

So how do you create legitimate links? The best way is to provide a unique experience for visitors to your site, make sure the text and graphics on your site are accurate and interesting, and let your customers post comments.

Start getting links back to your site from:

– Other sites with relevant content;- Comments on blogs that have posted relevant stories;- Guest posts on similar sites;- Article submissions to directories;- Social bookmarking;- Forum participation;- Use of RSS feed; there is no need to trick the search engines, just provide a friendly environment.

It is important to understand that many of the tactics used to artificially inflate the rankings will be frowned upon by the search engines. This also means that websites will stop getting traffic. That’s because they will no longer be listed in the search results. You may even experience a significant drop in your search rankings.

If you plan to operate a web portal and quite a few of the older sites remain, you may still manage to compete with the search engines in the future, provided that you serve quality and unique content. However, in today’s online world, if you want to succeed, you need to now more than ever before. You need to embrace the fact that a vast majority of the traffic you will receive from the search engines will be from the freshest search results. You cannot afford to be satisfied with a fraction of that traffic.

As you may have already guessed, search engine optimization is not a quick and easy matter of quote. However, if you implement the necessary practices it can be easily achieved. practitioners should make sure that they do not resort to unethical techniques that violate search engine policies. These practices include keyword stuffing, page swapping, using hidden text and links, and doorway pages. These methods can get your site banned by the search engines, turn off potential customers, and give the appearance of search engine spam. Because search engine rankings are achievable, you have to keep in mind that there is a not-so-secret formula for the success of your portal.

Keyword Inclusion

The first step in search engine optimization is to include the words that your potential customers are using in the title and Meta tags of your home page. This is the page title and description that you can see in the search engine results. By using the words that your potential customers are using, you have a better opportunity of ranking high in search results. The trick is to use them as well at the appropriate locations in your page content.

Linking

One of the factors that search engines look for in ranking sites is the number of quality links that point to your site from other sites.

CONVERT MORE CUSTOMERS

If you’ve been following along with our ABCs of Internet Marketing Success you know about establishing a presence online and driving qualified traffic to your website. With those tasks complete the real work begins: turning those visitors into buyers.

How to tell if your website is really working:

Quick… what’s your website’s conversion rate? Not sure?

The conversion rate of your website (the percentage of visitors who make a purchase; sign up for a newsletter; download a report or whatever your objective may be), is really the most important statistic when it comes to understanding the health of your website because it’s how you measure your marketing Return on Investment (ROI).

If you didn’t have an answer to our question, you’re not alone. Despite the importance of conversion, we’ve found that it’s one of the least understood measurements among the small business owners we speak to every day. Business owners who thought getting a website would improve their bottom line, but ended up being disappointed by the lack of results.

As Internet Consultants we’ve learned from experience the secrets that can unlock the full potential of your website. Measuring and continually improving your web site’s conversion rate is a top priority, and there are a number of ways we use to do this. These include (among other techniques) building your credibility and delivering a positive online experience to your customers.

Close the credibility gap

Consumers can be skittish, especially online. The slightest sign of impropriety can send them back to their search engine results to find another site which may have a more professional and trustworthy appearance, even if it means paying a little more for the same product or service.

Simple things like prominently displaying contact information and telephone numbers for your business shows openness and alleviates concerns consumers may have about who they’re buying from.

Posting testimonials and case studies from existing clients on your website are also great ways to improve your credibility score, but make sure these are specific and genuine. Today’s savvy consumers know how to spot phonies.

Look like a million bucks (without spending it)

Your website’s design, layout and overall presentation are other important factors that affect your conversion rate.

No one likes to shop in a store that’s disorganized, run down or poorly staffed. Customers want to find what they’re looking for easily, and when they have questions they expect a knowledgeable associate to be available to assist them.

This expectation is also true online.

Confusing layouts, incomplete product information and broken links account for the majority of customers abandoning a website even though they had already made the decision to purchase. Your goal is sales, so make sure there are as few roadblocks between your products and the “register” as possible.

Make it quick and convenient to buy from you and they will!

So what kind of results can you expect from increasing your conversion rate? Try our WSI Website Traffic Conversion Rate Calculator to see how improving conversion—even by just a few percentage points—can dramatically increase your revenues. Combine better conversion with even more website traffic and you’ll see the kind of significant impact our Internet marketing strategies can have on your business.

Now that you have progressed through our ABCs of Internet Marketing Success it’s time to take the next step and contact us for your no-obligation Internet Marketing Analysis.

We’ll develop a straightforward strategy to get you online, attract qualified prospects and turn more of your website’s visitors into customers!

BUILD TARGETED WEBSITE TRAFFIC

“Why use a cannon to kill a mosquito?”

The wisdom of this Japanese proverb unveils the truth about advertising in traditional media such as TV, radio, newspapers and direct mail.

They usually quote their ad rates by CPM or “Cost per Thousand” people, to make the cost easier to digest. What they’re not telling you however is the cost to reach 1000 customer prospects for your business is actually much higher because only a percentage of their audience (often a small percentage) are qualified prospects. These outlets rely on vague demographics in hopes of reaching a specific group of people, but the targeting is often quite limited. Show us a group of 1000 “18 to 34 year-old males” in your city and we’ll show you 1000 different consumers!

Would you advertise retirement packages to teens, or veterinary services to consumers without pets?

It used to be you had to pay to hit tens of thousands of unqualified prospects to meet your advertising goals because there was no alternative. Like the cannon used to kill a mosquito, a lot of firepower (your advertising budget) was wasted.

With the Internet that’s all changed.

Search engine marketing has become the most cost-effective way to reach your customers and offers unprecedented targeting capabilities.

At WSI we use unique tools and business processes, combined with techniques like Web ads, Search Engine Optimization, Guaranteed Inclusion advertising, among others, to ensure your business attracts the highest volume of targeted Web traffic possible.

One of our specialties, Pay-Per-Click advertising which is the leading form of search engine advertising, is the equivalent of a customer-seeking smart bomb. PPC allows you to reach consumers when they are actively searching for your products or services, sending qualified buyers straight to your business.

This is achieved by bidding on specific search terms, or keywords, people use to find things online (your city flowers, tubular steel, women’s shoes, your country molded plastics supply, just to name a few of the countless possible terms a business can bid on). Your ad will show whenever your search terms are used. When a consumer clicks on your ad, you pay the nominal fee you bid on for that search term.

PPC (also known as Pay for Performance advertising), allows for complete control of your costs because you only pay when your ad is clicked on. If your ad is displayed 1000 times and one person clicks on it, you only pay for one click!

Your WSI Internet Consultant will research the keywords for your business that will deliver the most qualified visitor traffic to your website, as well as manage every aspect of your campaign. We’ll also show you how to improve your website’s conversion rate to turn more of your web site visitors into buyers.

Learn more about Customer Conversion in the final step of our ABCs of Internet Marketing Success.

AFFORDABLE INTERNET SOLUTIONS

Before your business can take full advantage of the Internet, you need to establish a presence online. This is the first step in our ABCs of Internet Marketing Success. When it comes to delivering Website Solutions, affordability and efficiency are two important concerns for us because they’re important to our clients. That’s why we use cutting edge technology to design affordable, advanced business-class websites that need no technical staff to maintain, that generate revenue during all hours of the day and are easily found by consumers within our clients’ target markets.

How does the latest technology save you money?

Seeing increasing demand for business-focused websites that could be deployed quickly, without sacrificing quality or features, we’ve invested significantly in advanced Modular Development Technology™ (MDT). Through extensive customer research we identified which features the majority of all businesses need for an effective website. We then built an entire library of those components in advance so they’re ready to go when needed. Using MDT, we can quickly develop a wide variety of website solutions using any combination of these features.

Less production time means less cost to our clients.

When you work with our Internet Marketing Consultants from WSI eSolutions, the specific needs of your business are assessed and then a website is built to include only those features that would benefit your business. You pay only for the features you actually need, not for a “one-size-fits-all” solution (that really doesn’t).

And best of all, our website software is easy to use and maintain. Your Internet Marketing Consultant will explain how your website works, how each component benefits your business, and will even make changes for you as required, because you are in charge of your business.

A well-designed website is crucial to enhancing your brand image by making a small business look bigger, building consumer confidence and increasing their willingness to buy. Regardless of whether you are a manufacturer seeking a venue for an online catalogue, a professional service provider wanting to explain the benefits of your services, or a retailer searching for a new revenue stream, your WSI Internet Marketing Consultant can deliver the right affordable website promotion to put your business in front of more qualified customers from your target market on the Web.

Contact your local Internet Consultant today and your new e-Business can be online within a matter of weeks (or less!)

Once your website is up and running it’s time to Build Targeted Traffic—the next step in our ABCs of Internet Marketing Success.

SEO (Search Engine Optimization) – The Web’s Leading Internet Marketing Strategy

Search engine optimization, also known as SEO, has been around since the ’90s when the first webmasters and content providers started optimizing websites for companies. The process involves internet spiders from a search engine, also known as crawlers, to scan a website and store the words, other content, as well as outgoing links in their server. The search engine then already has the appropriate listings of possible websites that contain the keywords that users type in.

According to the Google logs, Google, the most used search engine in the US, has over 2 billion searches a day and has dramatically decreased the use of a phone book.

Most search engines are accessible by cell phones and this phenomenon is putting magazines and phone books slowly but surely in the dark. Many business owners are just not seeing the results they use to get when purchasing a full-page advertisement in their literature. The fact is that the internet has changed the way we experience advertising and many businesses have not taken advantage of it yet, especially SEO. But what is search engine optimization and how can you take advantage of it?

For example: Let’s assume you have a guitar business and have been selling locally in your town and been doing pretty well. Now, let’s assume you heard about the internet and have decided to get an internet store for several thousand dollars and have been trying to sell those guitars and electrical needs via an internet store because you heard your competitor in the city next to you has been selling three times more than you did just through an online store. So you get everything done and online but don’t sell anything for several months and ask yourself: “What am I doing wrong?”

The answer is, you don’t have people on your website, also known as web traffic. How do people know your online stores exist? Now, you could give out some of your business cards and flyers and have the website printed on them right? Well, then you wouldn’t be taking advantage of the true power the internet has. Just the keyword “Cheap Electric Guitars” has been typed 18,100 times in the Google search engine in the last month, according to the Google keyword tool.

Finally, ask yourself, what if you were the #1 result on the result page of your keyword? Just with a 3% conversion rate* you would have made over 500 sales.

Keep in mind that a 3% conversion rate is less than the average conversion and those 18,100 searches a month are also not that high of a search volume in the Google searching world.

Search engine optimization is the most cost-efficient marketing strategy there is out there right now. Unfortunately, too many SEO businesses have come upon the world wide web and many of them not knowing what they are doing and wasting many businesses’ time. It takes a professional business marketing companies with the right SEO and technology experts to help you get it done in the most cost-efficient way possible.

Google, Yahoo, and Bing are the most leading search engines and no one can promise whether they can rank it for certain keywords or not. It is said that Google looks at over 200 factors to decide a website ranking on a result page and these factors change from time to time to help Google users find more accurate results. It takes a professional SEO expert or webmaster to identify these changes on the web and search engines and to bring the information back to the company.

Today, SEO has remained the webs leading business marketing strategy and it is up to the right business marketing and technology consulting firm to guide you through these strategies.

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Favoring The Right Web Marketing Words To Attract Your Local Market

Finding the right words to attract your local market is critical, and today I want to share new research from interactive media marketing firm, Trusted!, which shows how using the wrong keywords or key phrases can hurt your local business.

A recent article, titled, “Where Is the Best Place to Put Your Keywords to Get Traffic,” was provided by Trusted!. The report shows that among the most important factors “Where is the Best Local Market?” is now being considered by search engines and strategists to help determine what ads to show when local searches are done online.

Now, I don’t disagree that organic search engine traffic is the best way to bring visitors to your site, but if you’re new to the game, your competitors may be putting your information online and you may not realize that your online competitors are possibly being generated from the very places you want to attract local visitors.

A perfect example is found in the hotel business. If you are all about giving the people a hotel night, you will be doing a great deal of marketing in social networks, maybe even making videos to give yourself an advantage. Consider for a moment that when someone finds your hotel info online, they are using a keyword phrase to find the hotel.

That keyword phrase could be something like “cheap hotel night in the city”. If you have a hotel in a city, you want that business to find your hotel when they are using that keyword phrase to find the city.

So again, if your business has a website, your top priority is online visibility. You must use the right online strategies to be found by your top competitors, and an important step of the process is to satisfy the needs of your local market.

This approach is nothing new. Local businesses have been marketing online for decades, and as any offline business owner will tell you, marketing is one of the most overlooked marketing goals.

We are seeing online marketing take-off faster than ever before, and we expect this trend to continue for years to come. Of course, as a local business, your online marketing plan should address local market concerns, such as getting ranked on Google by local people.

But as we also know, Google’s been updating their algorithms for local marketing rankings, such as Google Places and Google Local, so staying on top of your local SEO can be easier than you once thought.

Google Places

In case you haven’t noticed, if you search for something on Google, you will now see local search results pop up. Many local businesses have told us that they get many more visitors from Google Places in comparison to Google Organic search. In fact, getting on the first page of Google Places is becoming quite the challenge – and local businesses are falling down on the face of this competition.

There are many possible reasons why local business websites can be underperforming in the race to get to the top of Google’s local search results. I could go through them here, but it’s far better to address these issues than go through all seven of them.

1. DEMOGRAPHICS.

Both Google and local visitors to your website must be looking for a localist. In the animal kingdom, looking for a vet is not the same as looking for a chiropractor. Being able to speak a language that includes not only common phrases, but unique terminology is essential in attracting visitors from the internet.

Local people are using the internet to find a business that serves their neighborhoods. They are not looking for a large national company with thousands of nationwide employees. They want a small company with actual people that are physically there to assist them.

2. LOCAL CONTENT SITES MUST BE AT LEAST SUBDOMAIN OR SUB-DOMAIN OF YOUR MAIN WEBSITE.

If your main website is “business.com”, and a local site is ” beauties.com”, you’ve got to make sure that either you host the website yourself, or you link to it from your main domain.

If you’ve got a century-old website, you’ve got to make sure that it’s not pointed to a country other than yours. If you’ve got a forward-facing database system, like an HTML editor, you’ve got to ensure that it’s identified locally.

3. BUILD A LIST OF LOCAL DIRECTORIES AND OTHER LOCAL SEARCH ENGINES.

Google apps, Yellowpages.com, Ezinearticles.com; other local search engines are virtually useless for local businesses unless you are also on the first two pages of the search engine results for your area.

You can go to each of them and manually upload your website, as well as fill out a keyword form. That said, some of them are free, and some of them you have to pay to list your business.

4. USE YOUR MAIN KEYWORDS IN YOUR META TAGS.

Fraudulent SEO Organisations – Should You Be One Of Them?

All organizations make mistakes, but instances of fraud crop up regularly. Not every mistake is malicious; however, some failures of businesses turn into errors which can lead to loss of reputation and hamper the success of the company. This is where the Services of an SEO specialist are vital. In cases of fraud, the organization itself can be penalized leading to blacklisting of the company.

Here are some of the reasons for you to opt for the services of an SEO specialist organization.

Every company loses something if it does not invest in the services of an SEO specialist. For instance, if you as an owner of a successful business go for the services of a leading consultancy agency, you stand to gain from their knowledge and experience. In the case of a smaller business, a lead generation strategy implemented by your company using SEO can also lead to an increase in customers.

a) Will they guarantee your naming and branding?

Almost every SEO specialist in the UK will provide you with a complimentary marketing register, so you know who you are dealing with. In the case of a smaller company, this information is not so crucial as it may be either debated internally or by your existing consultants.

b) Do they have a specialist team?

A company that has a good reputation in the industry will usually have consultants working with them. Not every company has a team of specialists but you should check to see if it includes a Web Design team or a link-building team. Just having a good team of designers and link builders will not necessarily mean that they know how to optimize or market a website.

c) Do they keep up with the latest trends?

Some SEO companies specialize in orHubpagesand Squidooand are aware of the latest trends. This will mean that your site will be listed on the first page for both single keywords as well as your business-specific keywords and key phrases.

d) Do they know the “rounds”

Search engine optimization is a field that changes regularly and it is important to see a company that has an extensive and current campaign. Not to mention, if they have one of the top listings on the Search Engine Results Pages (SERPs), then it obviously makes the brand stand out and brings more traffic.

One of the main benefits of opting for an SEO specialist is that you can focus on your business and have the time and resources to know your business inside and out. This means that your online marketing is in constant focus and the results will start to show immediately.

One of the main things you should look for in your SEO specialist is experience. Yes, there are plenty of new companies out there who have made their mark on the market and have built a good reputation, but it is important to consider the resources they have at their disposal and whether they are enough for your business to make a mark.

Firms that have been around for a while will have an experienced and loyal clientele and will be able to give you all the necessary guidance and support you need.

e) What have they got to lose?

Always bear in mind that an SEO specialist is reasoned enough for you to make the investment in your brand. These days if you are not on the first page of Google, you are probably not going to be up there for long.

One of the biggest mistakes companies make when implementing a digital marketing campaign is because they are doomed to fail before they start. Many companies have just been constructed with a hurry to market which only involves buying a domain and a website.

Not only is it difficult to see the end result from within these companies but it is even harder to see how they could compete against the big boys who have armed themselves with teams of experts and strong branding.

Other mistakes companies make is thinking that their website is static and that it won’t need an update.

While an updated and renewed website will certainly bring more return traffic, it is important to remember that search engines want to see the website as active as possible.

In addition to this, an SEO specialist will be able to boost the conversion rate of your website from just a visitor to someone who actually might be interested in what you have to offer.

Of course, this is something that you need to be aware of when going to set up your campaign.

Keeping your website dynamic with different types of content, such as video, infographics, and maps, will help you attract more visitors and keep them on your site for longer.

Making an effort to share it with social media such as through delicious, humble master, tweeted or liked, etc would help too.

While there is no guarantee that your website would get on top of Google if you decide to go with the services of a specialist, the above points are some of the ways that they have proven to increase the rank of a website.

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How to Get Started With Pay Per Click Paid Advertising

Pay-per-click or PPC is an advertising model widely used on the web to drive visitors to particular sites, where an advertiser only pays the publisher if the visitor makes a purchase. Google, Yahoo!, and Microsoft all have ads related to PPC on their search results pages. In order to place an ad on this page and make money off of it, you will need to be signed up with them as a PPC publisher.

PPC advertising works on a simple principle. Advertisers place text or video advertisements on Google, Yahoo!, or MSN search results pages that match specific keywords that are used in their advertisement. These keywords are chosen based on the volume of traffic that the search result page has seen in the past, and advertisers can choose from popular keywords to target a specific audience. Advertisers bid on these keywords, and the site with the best highest bid wins the auction. This means that the advertisement is displayed at the top of the search result for the targeted keyword.

The benefit of PPC advertising is that there is a low cost for you to get exposure online. As long as you have relevant content on your website, you will draw visitors to your site, increasing your chances of making sales. The costs of PPC advertising depend on the amount of traffic that your site receives, the placement of the ads, and the bid amount of the PPC publisher. Generally, the costs are split between you and the PPC publisher. Publishers pay for the clicks that result from their PPC ads, and you pay for the traffic that you attract. So, PPC ads are an excellent way to advertise for very little cost.

With PPC advertising, you can be sure that each time you run a PPC campaign, you will be charged for it. The amount you are charged for will depend on how much content you choose to display on your website and how relevant those contents are to your site. PPC adverts must appear on websites that are relevant to the keywords that you are bidding on. If the PPC publisher is bidding on a keyword that doesn’t mean that the PPC campaign should appear on any website that doesn’t relate to that keyword. You need to specify your target audience so that the search engine company will only display relevant adverts. If you bid on a term that is irrelevant or overly competitive, it won’t work for you.

One of the most important parts of PPC advertising is the keywords that you choose to bid on. You need to have an understanding of what keywords can bring you success in terms of traffic and click-throughs. Doing keyword research will help you decide which keywords to bid on, and which ones you should pass by. There are a number of free keyword tools available that can help you do thorough keyword analysis. Keyword research will also help you to determine how competitive your PPC ads are compared to similar ads in the same category.

When creating PPC advertising, it is important that you create ads that fit the audience of the PPC advertiser as well as being search engine advertising that is effective. It is always a good idea to test your paid ads to see how they perform against ads that are not paid for using the same keywords and keyword phrases. Pay-per-click search engine advertising is all about testing, and if you are going to use paid advertisements, then it would be a good idea to use as many of them as you can to get a good idea of how effective your ads are at driving traffic towards your site.

PPC advertising can also involve using other forms of advertising like banner advertising and paid links. When choosing an advertising source, it is important that you choose a source that will not cause you to pay more than you need to in order to gain exposure for your products or services. The best source of online paid advertising is social media advertising. With a large number of websites offering social media advertisements, there is no chance that prospective clients will not be able to find your ads. Social media advertising is not only effective in drawing prospective clients towards your products, but it is also effective in converting those potential clients into actual customers.

The number one way to start making money with pay-per-click advertising is by getting your hands on some AdWords training and plugging into popular social media sites like Google’s AdWords. When starting out with pay-per-click advertising, it is important that you work with companies that offer Adwords training so that you can learn how to get started with your own campaign and how to bring in the money. Most companies offer tutorials and training about how to get started and what to expect once you get started with pay per click advertising campaigns. If you have decided to sell your products online, most companies will offer you free marketing help before you make any permanent purchases. Learning about using search engine optimization techniques will also help you in your quest to sell your products effectively online. Once you know how to market your products effectively using search engine optimization techniques, you will have no trouble finding buyers.

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