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CONVERT MORE CUSTOMERS
If you’ve been following along with our ABCs of Internet Marketing Success you know about establishing a presence online and driving qualified traffic to your website. With those tasks complete the real work begins: turning those visitors into buyers.
How to tell if your website is really working:
Quick… what’s your website’s conversion rate? Not sure?
The conversion rate of your website (the percentage of visitors who make a purchase; sign up for a newsletter; download a report or whatever your objective may be), is really the most important statistic when it comes to understanding the health of your website because it’s how you measure your marketing Return on Investment (ROI).
If you didn’t have an answer to our question, you’re not alone. Despite the importance of conversion, we’ve found that it’s one of the least understood measurements among the small business owners we speak to every day. Business owners who thought getting a website would improve their bottom line, but ended up being disappointed by the lack of results.
As Internet Consultants we’ve learned from experience the secrets that can unlock the full potential of your website. Measuring and continually improving your web site’s conversion rate is a top priority, and there are a number of ways we use to do this. These include (among other techniques) building your credibility and delivering a positive online experience to your customers.
Close the credibility gap
Consumers can be skittish, especially online. The slightest sign of impropriety can send them back to their search engine results to find another site which may have a more professional and trustworthy appearance, even if it means paying a little more for the same product or service.
Simple things like prominently displaying contact information and telephone numbers for your business shows openness and alleviates concerns consumers may have about who they’re buying from.
Posting testimonials and case studies from existing clients on your website are also great ways to improve your credibility score, but make sure these are specific and genuine. Today’s savvy consumers know how to spot phonies.
Look like a million bucks (without spending it)
Your website’s design, layout and overall presentation are other important factors that affect your conversion rate.
No one likes to shop in a store that’s disorganized, run down or poorly staffed. Customers want to find what they’re looking for easily, and when they have questions they expect a knowledgeable associate to be available to assist them.
This expectation is also true online.
Confusing layouts, incomplete product information and broken links account for the majority of customers abandoning a website even though they had already made the decision to purchase. Your goal is sales, so make sure there are as few roadblocks between your products and the “register” as possible.
Make it quick and convenient to buy from you and they will!
So what kind of results can you expect from increasing your conversion rate? Try our WSI Website Traffic Conversion Rate Calculator to see how improving conversion—even by just a few percentage points—can dramatically increase your revenues. Combine better conversion with even more website traffic and you’ll see the kind of significant impact our Internet marketing strategies can have on your business.
Now that you have progressed through our ABCs of Internet Marketing Success it’s time to take the next step and contact us for your no-obligation Internet Marketing Analysis.
We’ll develop a straightforward strategy to get you online, attract qualified prospects and turn more of your website’s visitors into customers!
AFFORDABLE INTERNET SOLUTIONS
Before your business can take full advantage of the Internet, you need to establish a presence online. This is the first step in our ABCs of Internet Marketing Success. When it comes to delivering Website Solutions, affordability and efficiency are two important concerns for us because they’re important to our clients. That’s why we use cutting edge technology to design affordable, advanced business-class websites that need no technical staff to maintain, that generate revenue during all hours of the day and are easily found by consumers within our clients’ target markets.
How does the latest technology save you money?
Seeing increasing demand for business-focused websites that could be deployed quickly, without sacrificing quality or features, we’ve invested significantly in advanced Modular Development Technology™ (MDT). Through extensive customer research we identified which features the majority of all businesses need for an effective website. We then built an entire library of those components in advance so they’re ready to go when needed. Using MDT, we can quickly develop a wide variety of website solutions using any combination of these features.
Less production time means less cost to our clients.
When you work with our Internet Marketing Consultants from WSI eSolutions, the specific needs of your business are assessed and then a website is built to include only those features that would benefit your business. You pay only for the features you actually need, not for a “one-size-fits-all” solution (that really doesn’t).
And best of all, our website software is easy to use and maintain. Your Internet Marketing Consultant will explain how your website works, how each component benefits your business, and will even make changes for you as required, because you are in charge of your business.
A well-designed website is crucial to enhancing your brand image by making a small business look bigger, building consumer confidence and increasing their willingness to buy. Regardless of whether you are a manufacturer seeking a venue for an online catalogue, a professional service provider wanting to explain the benefits of your services, or a retailer searching for a new revenue stream, your WSI Internet Marketing Consultant can deliver the right affordable website promotion to put your business in front of more qualified customers from your target market on the Web.
Contact your local Internet Consultant today and your new e-Business can be online within a matter of weeks (or less!)
Once your website is up and running it’s time to Build Targeted Traffic—the next step in our ABCs of Internet Marketing Success.
WSI Lifecycle
WSI Edmonton
Welcome to the WSI Lifecycle, Your All-In-One Internet Solutions Package
What makes WSI different from other Internet marketers? The people and the approach. When you become a client of WSI, you gain the power of the WSI Lifecycle, a six-stage, results-oriented strategy that has worked for thousands of WSI clients around the globe.
From small and mid-sized businesses to large corporations across a range of industries, and whether you need an enhancement of your existing marketing campaign or a complete overhaul, WSI uses the philosophy of the Lifecycle to create a custom-tailored plan to grow with your company.
WSI Lifecycle – Six Steps to Success
The Lifecycle applies to all of our digital marketing services. Here’s a very brief summary of what you can expect:
1. Discovery
Discovering your company’s “e-profile” helps WSI understand the current state of your business and your Internet marketing. What’s working and what’s not with your current campaign? What is your vision for the future? How is your current website performing, and who is it reaching? All these questions and more will be asked in this exploratory phase.
2. Internet Business Analysis (IBA)
The IBA is a “big picture” view of how our marketing solutions can specifically help your organization. We’ll determine what suite of services you can benefit most from, and how best to maximize your operating budget. Here, we also establish clear goals for the future growth of your company and what we expect from a WSI marketing campaign.
3. Build
In the build phase, we take a close look at your existing web assets (if any), and then develop a custom plan to establish your web presence. The best websites are clean, elegant, and clutter-free. And today’s modern website is not just a receptacle of information; it’s a living, breathing, interactive portal to your company.
4. Implement
Here’s where our plans are put into action and the campaign goes “live.” WSI will be with you every step of the way. But don’t think our job ends there. Testing is a crucial component of implementation, and we thoroughly test each phase of your campaign before release.
5. Measure
Using advanced web analytics tools, we monitor the campaign and track which components are driving the best results. In this stage of the Lifecycle, our goal is to track and measure the digital marketing strategy to ensure it is helping you achieve your goals.
6. Manage Results
We’ll analyze the campaign’s results with respect to the benchmarks we established earlier in the process. Are we measuring up? What areas can we build on, and what areas could use a different approach? Remember, WSI is all about results.
We’re excited with the opportunity to work with you to take your company to new heights. Contact us for more information about the WSI Lifecycle process today.
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