Our Service

WSI Delivers What You Need — Results

Our nearly two decades of marketing success have been crystallized into four core services: Site, Search, Social and Mobile – with Email Marketing as a proven communication tool assisting in the success of your overall strategy. Through one, all, or a combination of these services, WSI has helped countless clients meet and exceed their Internet marketing expectations, and we’re ready to do the same for you.

Four Keys to Your Online Success

As we all know, the Internet can often move at the speed of light, and understanding the nuances and possibilities of digital marketing can often elude business owners who would rather be focused on their core business.That’s where WSI comes in! Let us take the burden off of you with focused, profitable solutions that fit your business and your budget.

We offer these services:

SITE:

Website Design :

From commerce-driven revenue generators to information-rich destinations, we deliver crisp, attractive, and intuitive websites to help brand your business and get your message out there. Learn More

SEARCH:

Search Engine Optimization :

Finding customers starts with customers finding you. We’ll make sure you’re in the best position to get noticed when customers search for your services. Learn More

SOCIAL:

Social Media Optimization :

Facebook, Twitter, and other social media platforms promise an unprecedented level of interactivity with your customer community. Learn More

MOBILE:

Mobile Marketing :

As more and more work, communication, and media consumption takes place on smartphones and tablet computers, WSI is poised to help you make the most out of this technology. Learn More

In addition to the above core services, we also offer email marketing to ensure you keep the flow of communication with your customers going.

Email Marketing :

Inexpensive and easy to implement, email marketing is a very attractive tool for a variety of businesses. Learn More

The technology is here, the approach is proven, and the time is now. Trust WSI to deliver results you can depend on. Whether it’s a modular approach to select specific services, or a comprehensive package to cover all your needs, we have the tools and the talent to help you succeed online. Contact us today for a free consultation.

WSI Lifecycle

WSI Edmonton

Welcome to the WSI Lifecycle, Your All-In-One Internet Solutions Package

What makes WSI different from other Internet marketers? The people and the approach. When you become a client of WSI, you gain the power of the WSI Lifecycle, a six-stage, results-oriented strategy that has worked for thousands of WSI clients around the globe.

From small and mid-sized businesses to large corporations across a range of industries, and whether you need an enhancement of your existing marketing campaign or a complete overhaul, WSI uses the philosophy of the Lifecycle to create a custom-tailored plan to grow with your company.

WSI Lifecycle – Six Steps to Success

The Lifecycle applies to all of our digital marketing services. Here’s a very brief summary of what you can expect:

1. Discovery

Discovering your company’s “e-profile” helps WSI understand the current state of your business and your Internet marketing. What’s working and what’s not with your current campaign? What is your vision for the future? How is your current website performing, and who is it reaching? All these questions and more will be asked in this exploratory phase.

2. Internet Business Analysis (IBA)

The IBA is a “big picture” view of how our marketing solutions can specifically help your organization. We’ll determine what suite of services you can benefit most from, and how best to maximize your operating budget. Here, we also establish clear goals for the future growth of your company and what we expect from a WSI marketing campaign.

3. Build

In the build phase, we take a close look at your existing web assets (if any), and then develop a custom plan to establish your web presence. The best websites are clean, elegant, and clutter-free. And today’s modern website is not just a receptacle of information; it’s a living, breathing, interactive portal to your company.

4. Implement

Here’s where our plans are put into action and the campaign goes “live.” WSI will be with you every step of the way. But don’t think our job ends there. Testing is a crucial component of implementation, and we thoroughly test each phase of your campaign before release.

5. Measure

Using advanced web analytics tools, we monitor the campaign and track which components are driving the best results. In this stage of the Lifecycle, our goal is to track and measure the digital marketing strategy to ensure it is helping you achieve your goals.

6. Manage Results

We’ll analyze the campaign’s results with respect to the benchmarks we established earlier in the process. Are we measuring up? What areas can we build on, and what areas could use a different approach? Remember, WSI is all about results.

We’re excited with the opportunity to work with you to take your company to new heights. Contact us for more information about the WSI Lifecycle process today.

Content Marketing Plan

Do you want to be on the first page of Google or Yahoo search results? Adding fresh and relevant content to your website on an ongoing basis (weekly to monthly) helps the overall quality score of your website and that means it will then be recognized by search engines as a valuable content rich site. You can also optimize the content with relevant keywords, this will help you get organic (free) focused traffic driven to your site. By doing this each page of your site has the opportunity to help you make a sale or gain a customer. The content on the page is an investment to your business, not a marketing expense. Your website is a 24 hour, 7 day a week sales person who is spreading your message. Our professional copywriters work with you to create a custom plan and write your pages to convert internet visitors to customers. Remember, “content is king”.

WSI’s 3-Step Approach

Step 1: Analyze your business objectives

Evaluation quality of existing website content
Identify goals and who you should be targeting

Step 2: Keyword research and content integration

Keyword analysis and research of target audience
Write and edit quality keyword rich content
Create press releases and distribute accordingly

Step 3: Management and measurement of results

Analysis of search engine rankings and site activity
Monthly reporting of results and site improvement
Recommendations on how we can continually
increase your website’s content quality.

Mobile

Mobile Media Solutions for Your Mobile Customers

Almost everyone has a smartphone, and these invaluable little gadgets are often a person’s first point of contact with the Internet, whether in the form of email, SMS texts, applications, or mobile-optimized web content. And because we live in such a fast-paced, on-demand environment, smartphones have become even more important.

Here at WSI, we realize a comprehensive Internet marketing package is not complete without participating in this crucial consumer channel. Whether because of smaller screens, less computer resources, smaller attention spans, or just the different way the content is consumed, mobile technologies require a different approach. There is no cookie-cutter recipe for success, and strategies that work well for your website presence don’t necessarily translate well to the mobile world. And that’s why WSI has dedicated a portion of our offerings to mobile marketing.

From catching up on the news to banking to social media to making an online purchase, customers use their mobile phones for so many things, and the list seems to grow day by day. We follow these emerging trends closely, and you can count on WSI to stay on the cutting edge of the mobile and tablet computer revolution. Our research and experience is your path to success. Let’s discover how to grow your business with mobile marketing today.

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Score your site

Create a Web Presence, Not Just a Website, with WSI

Today, it is more essential than ever to have a functional, intuitive, and attractive web presence which speaks to your products and your mission. From small businesses catering to local customers to large corporations participating in the global marketplace, your website is often the first opportunity to make an impression on your customers. And that’s true no matter your industry.

WSI’s certified Internet marketing consultants have what it takes to guide you step-by-step through the often dizzying array of design choices available to you. We’ll work together to create a custom website that will provide the services and information your customers are looking for. We’ll cut through the tech lingo to discover exactly what you need and how to make it happen.

And that’s why the WSI approach goes beyond website design. Whether it’s shopping cart technology, interactive news or forums, a comprehensive package including social media and blogging, or a keen focus on SEO to increase your relevancy in searches, we have the skills and experience you deserve. Put our knowledge to work for you, and inquire about one of our affordable design services today.

Email Marketing Edmonton

Email Marketing — An Affordable Solution That Gets Results

Email marketing with WSI eSolutions, Edmonton is the most cost effective thing you can do to advertise your business and stay in touch with existing customers as well as new ones. Constant Contact has an incredible product that makes it SO easy! Starting at only $15 per month you can send unlimited emails to 500 recipients (larger plans are available). Along with that you get important analytics that can help you to create better campaigns for the future by seeing who opened your email, when they opened it, what they viewed and so much more.

To sign up for your FREE 60 day trial simple follow the link. We are part of the “Experts Program” and eager to help you get started!

Explore the Many Advantages of Email Marketing

Whether you have an existing email marketing campaign that you’d like to tweak or improve, or whether you haven’t yet established email marketing, WSI eSolutions, Edmonton can help. Our trained consultants have a global reach but a local commitment, and we can help find the right voice and the right mix of offers, links, and information to get the concrete results you’re after.

Here’s what you can expect from a custom-tailored WSI email marketing strategy:

An additional communication channel to connect with your customers
Additional market penetration and brand awareness, and enhanced awareness of products and services, particularly new ones
An inexpensive yet extremely powerful way to reach customers through a channel they are constantly connected to
Sales revenue generation through special offers, product features, and more
Increased website traffic as well as increased visitor conversions
Enhanced synergy and connection — newsletters might lead to your social media platforms or online store, for example

Trust the experts at WSI eSolutions, Edmonton and discover how email marketing can be an effective tool for customer outreach, sales revenue, and the growth of your business. From language to length to frequency to the exact nature of offerings and information, we know email marketing top to bottom, and we’re eager to share our knowledge and experience with you.

Search engine marketing

If you want to rank #1 for your targeted keywords, you need to understand how search engines work. You must know what factors search engines use in ranking websites and how they “read” and “index” web pages. Remember, everyone wants to be on the first page including your competitors.

At WSI eSolutions, we have a 3-Step plan to help businesses like you to identify and create the quality website content that Google loves. We will also ensure that you are fully leveraging Search Engine Marketing (SEM) in your business to help drive you more revenue.

3-Step SEO Plan

Step 1: Dominate your particular industry sector

Identify your target audience
Set your website goals/ objectives
Understand your audience and what persuades them
Analyze your competition – what is working for them?

Step 2: Get your website ranked as high as possible

Ensure your website structure is search engine friendly
Identify the keyword phrases or terms a potential client uses when searching
Identify off-site activities that will get you links and create links

Step 3: Track, Monitor, Adjust

Track your keyword rankings
Analyze your website’s activity and make adjustments
Provide monthly reports detailing website performance
Give recommendations for improvements and implement

Social media marketing

Social Media is the fastest growing form of communication on the internet. It has revolutionized how we communicate through video and online conversations. It has grown a network that allows users to share, comment and like products and ideas. Social Media can also allow you to create, brand and manage your online presence. WSI eSolutions will show you how to leverage the social media frenzy to your advantage and capture the attention of the largest growing audience online. Whether you’re goal is to establish your brand, capture additional market share, or conduct real-time market research, social media should be part of any serious online marketing strategy. At WSI eSolutions we offer different levels of service – ones you can manage and we also offer full hands off programs that we manage for you.

Social Media Services

Social profile creation and management
Write and add 4 blog posts per month
YouTube – uploads of optimized videos
WSI’s “How to Social Media guide”
Social Media monitoring & listening of industry trends & brands
Social bookmarking links posted in top social networks
Monthly review detailing account activity and growth
One hour per month coaching via telephone
Introductory training on social media

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