Content Marketing Plan
Do you want to be on the first page of Google or Yahoo search results? Adding fresh and relevant content to your website on an ongoing basis (weekly to monthly) helps the overall quality score of your website and that means it will then be recognized by search engines as a valuable content rich site. You can also optimize the content with relevant keywords, this will help you get organic (free) focused traffic driven to your site. By doing this each page of your site has the opportunity to help you make a sale or gain a customer. The content on the page is an investment to your business, not a marketing expense. Your website is a 24 hour, 7 day a week sales person who is spreading your message. Our professional copywriters work with you to create a custom plan and write your pages to convert internet visitors to customers. Remember, “content is king”.
WSI’s 3-Step Approach
Step 1: Analyze your business objectives
- Evaluation quality of existing website content
- Identify goals and who you should be targeting
Step 2: Keyword research and content integration
- Keyword analysis and research of target audience
- Write and edit quality keyword rich content
- Create press releases and distribute accordingly
Step 3: Management and measurement of results
- Analysis of search engine rankings and site activity
- Monthly reporting of results and site improvement
- Recommendations on how we can continually
increase your website’s content quality.